Q8. To what extent globalisation has influenced the core of cultural diversity in India? Explain.

Model Answer:

Introduction

Globalisation has brought significant changes to India's social, economic, and cultural landscape since the 1990s. As India became more integrated into the global economy, the influence of global cultures began to impact its diverse cultural fabric. While globalisation has introduced new cultural trends and facilitated exchanges, it has also raised concerns about the preservation of India's traditional cultural diversity.

Body

Cultural Exchange and Fusion:

• Globalisation has facilitated cultural exchange, leading to the fusion of Indian and global traditions. Music, fashion, cuisine, and cinema have seen the blending of Indian and Western elements. For example, Bollywood movies now often incorporate Western styles and themes, reflecting this cultural fusion.
• Globalisation has introduced Indian art, yoga, and spirituality to a global audience, spreading Indian culture worldwide while also integrating global influences back into Indian society.

Challenges to Traditional Practices:

• The influx of Western consumerism and media has influenced urban lifestyles, particularly among the youth, leading to a shift toward global trends in fashion, food, and entertainment. This has raised concerns about the erosion of traditional values and indigenous practices.
• Regional languages, folk art, and local customs face the threat of marginalisation as global media and entertainment predominantly promote English and Westernised content.

Preservation and Adaptation:

• Despite these influences, India has shown resilience in preserving its core cultural diversity. Many communities continue to celebrate traditional festivals, languages, and art forms while adapting to global trends.
• The rise of digital platforms has also empowered local artisans and cultural practitioners to reach a broader audience, promoting cultural preservation alongside globalisation.

Conclusion

‍Globalisation has influenced India’s cultural diversity both positively and negatively. While it has led to cultural exchanges and the blending of global and local traditions, it has also challenged the survival of indigenous customs and regional identities. However, India's strong cultural foundation has allowed it to adapt, preserve, and even promote its diversity in a globalised world.

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